Overcoming the Salesman Stereotype |
| Written by futurebusinessideas.com | |
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What do you think of when you hear the word salesperson? Do you think of someone in a used car lot pressuring people into getting a piece of junk, or maybe a salesman going door to door selling vacuum cleaners? These are all images of stereotypical salespeople, and maybe forty of fifty years ago this was, for the most part, true. However, the sales industry has come a long way since decades past. If you do not want to fall into being stereotypical, there are some basic rules you should follow. Those in the selling business see their profession as one of prestige; a field where it is easy to earn respect and lots of money. The majority of people who do not work in sales see salespeople as aggressive, subversive individuals who will do anything to get you to part with your money for their product or service. As a salesperson, it is your job to dispel this stereotype by treating customers with respect and the utmost courtesy, and providing them seamlessly with unique solutions. Attitude is important, but your appearance is what people see and often how they judge you. Salespeople are often associated with plaid sport coats and a scruffy look. It is integral that you always look your finest, which means wearing a respectable suit and carrying yourself well. Being that first impressions are made largely on appearance, it is possible to dispel any stereotypes immediately when you walk into a room. Of course, being attractive and formal is nothing if you cannot back it up with your actions and conversation. As a salesperson, your number one priority is to help the customer, not yourself. When selling, do not worry about commission, or trying to close the sale if you know it will not ultimately benefit your prospect. Early on in any selling situation, if you determine that your product will not help your prospect, respectfully back out. Never be pushy or try to sell something that the prospect really does not want. As long as you operate with the customers interests and needs in your mind, you will never come off as a stereotypical salesperson. If you think it is possible to be successful while acting stereotypically, you are dead wrong. In any industry, you get to the top by being friendly and understanding, not pushy and aggressive. Sales is a people business, and you will never gain loyal clients by repelling them away with distasteful tactics. |
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